‘Battle With Grandpa’, ‘Hocus Pocus’ & ‘Coco’ Leaving Footprint With Households At Weekend Field Workplace – Deadline
Some industry insiders have raised concerns that the family film may have gone the dinosaur path during the pandemic, particularly when Disney brought its theatrical releases Mulan and Soul to Disney +. Some of these maneuvers come from surveys that show families are not ready to return to the box office just yet.
But this weekend, 101 studios were due to receive additional props that mothers, fathers, and children have the Robert De Niro-Uma Thurman comedy on offer The war with grandpathat secured $ 1 million yesterday in a marketplace where only seven of the 536 chain # 2 cinemas are open and cinemas in New York, Los Angeles and New Mexico are still closed. How do we know if families aren’t coming back until we test the water? Don’t be surprised if War With Grandpa tops # 1 this weekend with an estimated profit of around $ 3 million at 2,250 theaters, but we won’t know until tomorrow morning as Warner Bros. puts its tenet estimates in Comscore continues to shield.
Garrett Bradley Brings “Time,” “War With Grandpa,” and “Yellow Rose” Debut Special Preview
HOCUS POCUS, from left: Kathy Najimy, Bette Midler, Sarah Jessica Parker
Everett Collection / Disney
And while Disney is overly protecting its new theatrical releases, they are putting their classics in the pandemic market with the second re-release on the weekend of the 1993s Hocus-pocus to earn $ 384,000 yesterday at 2.113 on the way to an estimated $ 1 million.50% from last weekend for a 10 day price of $ 3.9M. Disney also re-released Pixar’s two-time Oscar win Coco Which did $ 210,000 yesterday at 1,899 locations on the way to the area $ 600,000 in an apparently 6th place on the cash register card. Disney benefits from both sides of the coin with Hocus Pocus. The film aired on Freeform two days before its re-release last weekend. It’s one of the most watched Halloween week features for the past five years on PVOD service Vudu, and even topped FandangoNow’s top movies last year on Vacation Frame.
War With Grandpa, directed by Tim Hill and based on the 1984 novel by Robert Kimmel Smith, was originally made by Weinstein Co. and Dimension. When the studio was wound up, War With Grandpa was stuck in bankruptcy proceedings. I hear that the producer of the picture, Marvin Peart, saved the film and reached out to David Glasser’s 101 studios, which had a service contract for the release of the film.
TV commercials for War With Grandpa and Tenet went out of their way to remind viewers that cinemas are open. Warner Bros. ran a spot for Tenet during Saturday Night Live last weekend, calling out “Big Theaters Are Open”. Unfortunately the timing was bad as news came out on Cineworld and Regal last Saturday. Nonetheless, it’s the kind of news that all studios should use in all of their online trailers and TV spots to spread the word about the cinemas that are open. Independent distributors will have the most listings by October 23, when 20th Century Studios / Disney’s horror film The Empty Man opens, followed by Focus Features / Amblins Come Play on October 30, Kevin Costner-Diane Lane-crime drama Let Him Go on November 6th, Universal / Blumhouse’s Freaky on November 13th and the Wednesday before Thanksgiving, November 25th, Sony’s happiest season and Universal / Dreamworks Animation’s The Croods: A New Age.
RelishMix, a social media monitor for entertainment, gives a salute to the 30-second spot audit exit interviews that are part of the War With Grandpa campaign.
Also via RelishMIx: The total YouTube views for War With Grandpa are increased by a little more than 9 million through 18 videos on Facebook. The film stars of the picture who are actively committed to social networks include Jane Seymour (280,000) with selfies from the shoot, Oakes Fegley (108,000 followers) and Rob Riggle (1.6 million).
Says RelishMix, “No producer in town could ever have put this up – but the grandpa potential at drive-ins is obviously a solid addition to a family outing that’s also mentioned in social conversations.”