Instances emerge of uncommon listening to loss after Covid-19
Burberry announced a range of antimicrobial masks in its signature-check textile. Image Credit: Courtesy of Burberry
With no end in sight to the global pandemic, fashion and sportswear brands have quickly adjusted their lines to include face masks adorned with logos and stylish patterns.
Cloth masks made from traditional materials can slow the spread of Covid-19, according to the World Health Organization, but some labels go a step further. They market new accessories and, in some cases, entire lines of clothing with antimicrobial properties – applications that inhibit the growth of microorganisms such as bacteria and fungi, or reduce virus activity. But what does antimicrobial fashion do and can it provide additional protection during a pandemic?
In the past few months, brands like Burberry have introduced masks They claim that they are protected from microbes and germs. Burberry’s upcoming beige and blue designs are included in the label’s signature verification. Under Armor’s UA multi-layer sports mask, marketed as antimicrobial, sold out in less than an hour when it was released this summer.
And Diesel sells denim that is claimed to be “anti-virus”. The Italian brand announced that it will use a technology called ViralOff, which “physically stops 99% of all viral activity” in a number of items in its Spring-Summer 2021 collection. ViralOff works “by interacting with key proteins and preventing the virus from attaching to textile fibers,” said Diesel’s press release.
In the United States, brands cannot claim that products protect wearers from SARS-CoV-2, the virus that causes Covid-19, without providing sufficient evidence. As a result, some labels simply refer to additional protection or hygiene, although the fine print often indicates that antimicrobial treatments are only intended to inhibit bacterial or virus growth and are not intended to protect the user from pathogens. (Washing clothes with soap every day, as recommended by the World Health Organization (WHO), can also kill bacteria and viruses.)
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