Paladino Casting Calls Racist Asian American Casting Discover An “Inexcusable Oversight” – Deadline
This weekend, Paladino Casting got in hot water with a recent casting notice for a Kinder Joy commercial. The notice calling for a “Chinese / Korean mother with child (s)” started off fine, but after further reading the breakdown, it only became insulting.
The announcement caught social media attention, but when Kims Convenience and Shang Chi actor Simu Liu tweeted it, it spread like wildfire. The breakdown stated that it was looking for a 30-35 year old woman, and then included descriptions such as: “Skin tone: clean, white and pink” and “Eyes: Although almond-shaped, not too downward, no monolite.” Those terms were extremely offensive to many Asian and Asian Americans on Twitter because it was essentially a coded language that claimed an Asian actor who didn’t look too Asian.
Paladino Casting finally tweeted a reply: “It was an inexcusable oversight for all of us here to publish this as received without pushing back against the language it contains,” wrote a spokesman. “I sincerely apologize to our acting community for the fact that this was released when it was received.”
“Systemic racism is widespread in the entertainment industry. If we, as casting directors, do not refuse to accept racial breakdowns of this nature, we are to blame, too, ”they wrote. “We will continue to do our part to reshape the regressive narrative across the foundry industry.”
Read the apology and original ad below.
– Paladino Casting (@PaladinoCasting) October 10, 2020
Dear Paladino Casting,
F ** k you.
A proudly monolidded Asian pic.twitter.com/x0ifCM2ptq
– Simu Liu (@SimuLiu) October 10, 2020